My Strauss idea
Strauss is a one of the biggest players in the food industry in Israel (you might know it by the brand Sabra Salads in the US and Europe).
In it’s move towards stronger digital media presence and customer engagement, the Strauss team decided to crowd source ideas for their salads, dairy, coffee and other divisions.
The idea was to create a platform for users to share ideas, comment and vote upon them, engaging with the Strauss brand.